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About Us
ElegantAppliance.com was started by me, Matt (this is my blog) in the beginning of 2008 to see
what was involved with launching an e-commerce site with a larger volume of
products for sale. It turned out to be a lot of work, and with the help of a friend of mine,
Matt Bertulli @ Demac Media Inc., we built a site that is actually growing and doing well.
I started this blog to share how exactly we built this business, and how we continue to build this business. Hopefully
our experiences will help others wanting to get into e-commerce / e-tailing.